Veteran RIM, a mission impossible?

It’s the end of an era. The two bosses of Research in Motion, Mike Lazaridis and Jim Balsillie, withdrew from the management on a daily basis. This is what many shareholders were demanding, disappointed by the performance of RIM, which has become increasingly difficult to compete with Apple and manufacturers of smart phones based on Android operating system from Google. But the break with the past is not complete. The new CEO, Thorsten Heins, a former engineer of Siemens, was recruited by Lazaridis and Balsillie five years ago. And in an interview with the Globe & Mail, Thorsten Heins announces no change of course, although he intends to rebuild the image of RIM with a new head of marketing. However, it plans to offer licensed the new operating system from RIM, BlackBerry 10, other manufacturers of wireless phones. A clever way to increase the scope of this system and to generate greater interest among application developers. Mike Lazaridis and Jim Balsillie also remain on the board, which will now be chaired by Barbara Stymiest, an amount of 55 who became known as president of the Toronto Stock Exchange. Prem Watsa made a grand entrance on the board of RIM after investing in the company. The big boss of Fairfax Financial, dubbed the Warren Buffett of the North, is a kind of champion of lost causes, including having invested in Mega Brands and AbitibiBowater, now Resolved Forest Products. Read about this portrait that I signed in 2008. Mike Lazaridis and Jim Balsillie built a Canadian champion of techno over the last 20 years. But it is clear that they had to pass the baton to another runner, especially since they could no longer hide their exasperation at the constant stream of bad news. Thorsten Heins and inherits the most difficult job in the world. And the honeymoon looks short. Priority: to run faster and with much fanfare, the next generation of BlackBerry phones, make up for past mistakes. Thorsten Heins can change the course of things? Or is it that this change in direction comes too late? Certainly the new boss of Research in Motion has no room for error.

Leave a comment

Your email address will not be published.